Marketing Collateral Design

As a recent college graduate, I have experience creating various mediums of marketing collateral for professional clients, clubs on campus, as part of extracurricular involvement, or doing freelance document design. I have used my knowledge in the Adobe Creative Suite to complete these projects, along with experimenting with different techniques to grow my abilities in the field. Primary mediums include digital publications, print production, and interactive media, such as websites. I am also knowledgeable with using programs including InDesign, Photoshop, Illustrator, Premiere, Figma, Squarespace, and the Microsoft Suite, among others. I absolutely love creating marketing collateral that not only satisfies the wishes of the client, but brings an entirely new voice to the project and potentially a new perspective and viewpoint to the communication strategy as a whole.

Marketing poster designed in 2019 for the Cal Poly Accounting Club's spring banquet. These posters were reproduced in print and resized and duplicated for social media.

Marketing poster designed in 2019 for the Cal Poly Accounting Club's spring banquet. These posters were reproduced in print and resized and duplicated for social media.

Conceptual menu cover designed as part of a class initiated internship with Le Cuvier Winery in Paso Robles, California. The menu would consist of a leather cover embossed with the different lines representing the topographical map of the winery, wit

Conceptual menu cover designed as part of a class initiated internship with Le Cuvier Winery in Paso Robles, California. The menu would consist of a leather cover embossed with the different lines representing the topographical map of the winery, with the title and the fleur-de-lis foil-stamped to stand out against the leather.

Conceptual movie poster designed for a class project. We were given a title and had complete creative freedom to come up with an intriguing movie poster that doesn't tell the full story, but leads users to want to see the film. Used illustrator to la

Conceptual movie poster designed for a class project. We were given a title and had complete creative freedom to come up with an intriguing movie poster that doesn't tell the full story, but leads users to want to see the film. Used illustrator to lay the dog over the background and create the shadow, and place the hat atop the dog's head. I finished it off with some visual effects on the title text.

A simple illustrated notebook cover design using illustrator, I based it off of the unique coastlines in Hawaii and Indonesia and created this aesthetic look.

A simple illustrated notebook cover design using illustrator, I based it off of the unique coastlines in Hawaii and Indonesia and created this aesthetic look.

This is a preliminary logo design I translated into Illustrator from a pencil sketch for a friend in college.

This is a preliminary logo design I translated into Illustrator from a pencil sketch for a friend in college.

Using Squarespace I created an entirely new website for the student-produced TEDx conference in San Luis Obispo. I created individual layouts for the staff headshots and reworked the entire website from it's previous form to be more uniform and on br

Using Squarespace I created an entirely new website for the student-produced TEDx conference in San Luis Obispo. I created individual layouts for the staff headshots and reworked the entire website from it's previous form to be more uniform and on brand.

This is the final version of a poster I designed for our local high school to promote their fall musical. I am currently working with them on all of their shows for each year - doing posters, banners, yard signs, ticket design and their program.

This is the final version of a poster I designed for our local high school to promote their fall musical. I am currently working with them on all of their shows for each year - doing posters, banners, yard signs, ticket design and their program.

This is the title of a social media campaign that I ran during my marketing internship at Tolosa. I highlighted different staff members that were critical in the winery's successes and designed the entire campaign around the idea that the people (the

This is the title of a social media campaign that I ran during my marketing internship at Tolosa. I highlighted different staff members that were critical in the winery's successes and designed the entire campaign around the idea that the people (the hearts) behind the wine (the bottles) are the backbone of the brand, and their passion and dedication for their work every day is what makes Tolosa succeed. Lastly, these faces are some that are prominent at events and such, so I wanted to give guests the opportunity to dive a little deeper into some of the main personalities at the winery.

Freelance logo design for a local night club that is in the process of rebranding itself after the pandemic in 2020. This logo is currently being used all over their social media!

Freelance logo design for a local night club that is in the process of rebranding itself after the pandemic in 2020. This logo is currently being used all over their social media!